When you are in marketing, you have to be on top of all the local trends and all the global trends. It's not enough to know about the UK trends. You also have to know what's happening everywhere, as these days, trends are all spreading quickly over the internet. It makes my head spin sometimes, but it's great to be in such a dynamic industry. Who wants to be always studying history when you can be making history?! That's the way I like to live my life and run my business—pedal to the metal and no holding back. I'm hear to enjoy the ride.